Dave King, CEO has written an article called Virtual Death Trap featured on European CEO about how a single, disgruntled consumer can ruin your brand.
Dave’s article raises some important issues surrounding the power of the consumer within the online space and how brands need to address their online reputation management to ensure negative feedback is dealt with accordingly.
For example:
“In 2005, Jeff Jarvis, an influential blogger, created a blog, Dell Hell, to air his negative experiences with the computer giant’s products and customer care, he unwittingly set in motion a tsunami of customer ill sentiment towards the company. Within just a week Dell Hell received over 10,000 comments and thousands of visits a day from similarly disgruntled customers. As a result of the massive amount of content achieved on the blog, Dell Hell soared to the top of Google’s search listings.
The damage to Dell’s reputation was perhaps due to Jarvis influence as a respected and much followed blogger. His authority in web rankings and personal credibility enabled him to galvanise and give voice to a group of seriously unhappy customers.
The company ultimately addressed all of the negative issues raised by Jarvis and his followers. Dell revamped its marketing, and reviewed its product line and customer services. The company also learned its lesson and redressed its attitude toward the internet and its power to make or break reputation.”
Unfortunately, these days, it doesn’t take a blogger with high levels of influence and respect to alter the perception of brands online.
Do you want to find out more? Read the article in full – Virtual Death Trap by Dave King.
Dave king, CEO has 10+ meetings per day across the breadth of areas that our business covers. Dave has responsibilities to the shareholders, investors, clients, partners and staff and needs someone to assist him who will bring real benefit over and above purely administrative support.
You will need to understand everything that goes on; why certain meetings are happening and what should take priority on a day-to-day basis. You will be busy and committed both in and out of office hours, managing a hectic diary, hosting and arranging meetings, preparing slick and faultless presentations and a wide variety of other functions.
Please apply with CV and a bespoke cover letter that answers the following questions:
- What hours did you keep in your last (or current) role?
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Applications that fail to answer the above questions or that have not been proofread meticulously before submission will be rejected.
To find more about the position, click here – LinkedIn EA to CEO Job Description.
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