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Celebrities clean up their image online

Posted on: 10:28am, 2011 June (Friday 3rd) By: admin

In April, Petronella Wyatt from the Daily Mail mentioned our Online Reputation Management services in her weekly column. Here is what she said about Digitalis Media:

Celebrities clean up their image online

“A businessman friend recently told me about something called Digitalis. I thought he meant the drug given to people who had suffered heart attacks, but my friend explained this other Digitalis is a firm that attempts to prevent people from having heart attacks.
Digitalis is an internet PR firm specialising in ORM  -  Online Reputation Management. Celebrities whose embarrassing experiences and sexual faux-pas bob you on the nozzle as soon as you Google them are paying such companies to fill the web with positive news, which crowds out the negative offerings.
My friend, who has had a chequered personal life, told me with some satisfaction that his internet profile has now been ‘cleaned up’ by stories about his philanthropy.
I suppose, though, that there are some celebrities even Digitalis wouldn’t take on.
Wayne Rooney, anyone? “

The original article on Digitalis is available here:  http://www.dailymail.co.uk/femail/article-1375160/Kate-Middleton-tormentors-asks-Petronella-Wyatt.html

Celebrities clean up their image online