Dave King, CEO of Digitalis Reputation, joined an expert panel yesterday at the Convention Centre in Dublin for the IBA’’s Annual Conference which saw 5,000 lawyers descend on the city.

”Reputation in the Internet Age” formed the key topic for discussion in the main hall yesterday and Dave King was joined by other leaders in the field including the human rights and defamation lawyer Mark Stephens CBE (Partner, FSI Law); libel defence attorney Kelli Sager (Partner, Davis Wright Tremaine, Los Angeles); and media and dispute resolution lawyer Paul Tweed (Senior Partner, Johnsons, Dublin). The panel was moderated by David Schulz, Levine Sullivan Koch & Schulz, New York, and Jean-Frederic Gaultier of Olswang’’s Paris office.

Dave’’s introductory remarks demonstrated why the reputation lawyer’’s challenge now so frequently extends beyond the legal remedy. Dave shared statistics on the penetration of social media platforms by geography and on how fast word can travel online. A vibrant debate followed that covered:

• Freedom of speech
• Google as judge and jury; deciding what content is appropriate to remove on a territory-by-territory basis
• The threat posed by an anonymous voice online
• The fact that damaging content so frequently outranks good news in search engines where it can persist in perpetuity
• Whether entries in Google Suggest (Google’’s search engine auto-fill) can be libellous and the extent to which they can be manipulated legally and technically
• Trademark infringement as a method of barring content and reclaiming domain names

• Legal and technical remedies to reputation damaging content on traditional news web sites, social media platforms and search engines
• How legal subpoena and technical forensic investigation can be used to identify the author of anonymous commentary
• How to approach Google, Facebook et al when erroneous or damaging material is published
• Territorial differences in terms of the legal and technical remedy available
• When legal remedy can exacerbate a reputational challenge

Dave King has held the position of CEO in a number of industry leading technology companies and launched the Digitalis Media Group in 2009. Digitalis Reputation is a global specialist company for Online Reputation Management and is firmly positioned at the forefront of this progressive field.

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Dr Laura Toogood from Digitalis Reputation was recently a key speaker at an event hosted by the Chartered Institute for Securities and Investment (CISI). The conference was positioned as a forum for leading Wealth Management companies and was hosted at the offices of top law firm, Travers Smith, in London.

The forum tackled the topic of digital media and specifically approached the use of Social Media. Presented under the headline of, “Luddites or Leaders? How can Wealth Managers approach the use of social media”, the informative session was hosted by Christopher Warner-Jones, who was joined by a panel of three digital experts. The event was filmed and the audience comprised over 100 of the country’s top Wealth Management professionals.

After the event Dr. Toogood summarised that “Social media and digital platforms have become an integral part of society and it is important that Wealth Managers are not only aware, but also embrace the dynamic change in communication that we have witnessed in recent years. Online media must be given precedence in both communication and reputation strategies”.

Dr. Laura Toogood, who holds a PhD in Social and Community Informatics from University College Dublin and regularly lectures on a number of digital topics, spoke in detail about the use of social media and how it can be applied to the Wealth Management sphere. She also highlighted the importance of online positioning and, in particular, the progressive field of Online Reputation Management. A wide range of digital topics were discussed, including Information Security and Communication Strategy.

Dr. Laura Toogood is currently Private Client Director at Digitalis Reputation. Digitalis Reputation forms a part of the Digitalis Media Group. Dave King is the CEO and has held this role in a number of other highly successful rapid-growth technology companies.

Digitalis Reputation has an international client base and has been established as the leading company in Online Reputation Management for several years. The combination of developing a powerful proprietary technology, along with a strong team of technical experts that devise receptive strategies, helps to position Digitalis at the forefront of this field.

Digitalis Media operates in conjunction with Digitalis Reputation and offers consultancy services that are relevant to a wide range of digital topics.

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In April, Petronella Wyatt from the Daily Mail mentioned our Online Reputation Management services in her weekly column. Here is what she said about Digitalis Media:

Celebrities clean up their image online

“A businessman friend recently told me about something called Digitalis. I thought he meant the drug given to people who had suffered heart attacks, but my friend explained this other Digitalis is a firm that attempts to prevent people from having heart attacks.
Digitalis is an internet PR firm specialising in ORM  -  Online Reputation Management. Celebrities whose embarrassing experiences and sexual faux-pas bob you on the nozzle as soon as you Google them are paying such companies to fill the web with positive news, which crowds out the negative offerings.
My friend, who has had a chequered personal life, told me with some satisfaction that his internet profile has now been ‘cleaned up’ by stories about his philanthropy.
I suppose, though, that there are some celebrities even Digitalis wouldn’t take on.
Wayne Rooney, anyone? “

The original article on Digitalis is available here:  http://www.dailymail.co.uk/femail/article-1375160/Kate-Middleton-tormentors-asks-Petronella-Wyatt.html

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Dave King, CEO has written an article called Virtual Death Trap featured on European CEO about how a single, disgruntled consumer can ruin your brand.

Dave’s article raises some important issues surrounding the power of the consumer within the online space and how brands need to address their online reputation management to ensure negative feedback is dealt with accordingly.

For example:

“In 2005, Jeff Jarvis, an influential blogger, created a blog, Dell Hell, to air his negative experiences with the computer giant’s products and customer care, he unwittingly set in motion a tsunami of customer ill sentiment towards the company. Within just a week Dell Hell received over 10,000 comments and thousands of visits a day from similarly disgruntled customers. As a result of the massive amount of content achieved on the blog, Dell Hell soared to the top of Google’s search listings.

The damage to Dell’s reputation was perhaps due to Jarvis influence as a respected and much followed blogger. His authority in web rankings and personal credibility enabled him to galvanise and give voice to a group of seriously unhappy customers.

The company ultimately addressed all of the negative issues raised by Jarvis and his followers. Dell revamped its marketing, and reviewed its product line and customer services. The company also learned its lesson and redressed its attitude toward the internet and its power to make or break reputation.”

Unfortunately, these days, it doesn’t take a blogger with high levels of influence and respect to alter the perception of brands online.

Do you want to find out more? Read the article in full – Virtual Death Trap by Dave King.

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