Business Viability Modelling

Analysis of consumer demand, competitor success and viable costs of acquisition to achieve financial modelling and prediction.

Digitalis’ Market Gap Prediction methodology uses consumer demand insights (derived from statistics for search volumes and online conversation), competitor traffic volumes, affiliate terms available and sector-standard metrics for click-through, propensity to convert and to repeat purchase to map out the available sales volumes and commercial viability in a given sector. The physical output is a P&L projection from which to manage your customer acquisition and conversion.