Online Reputation Management

Combining the power of SEO and the content of PR to manage and protect brand and personal reputation

80% of the world’s online journeys begin in search and 97% of journalists go online daily to commence research. With the recent explosion of social content the potential impact of shifts towards positive or negative content around your brand is increasingly significant. Customer reviews are more influential than marcomms to 80% of consumers and 39% of searchers perceive brands in the top listings to be top brands in their field.

Digitalis works in conjunction with your PR team to ensure that your online profile is managed and protected; to make sure that all positive content is continuously promoted and to react quickly to negative commentary that may appear.

Protect & Amplify

• Promote positive articles from the past
• Actively promote all new content

Enhance

• Public profile (e.g. Wikipedia entry)

Monitor

• 24/7 with key name and phrase triggers

Defend

• Where necessary