
For Retailers
The UK Affiliate Marketing Industry generates over £4bn a year in sales revenue [Source: Econsultancy Affiliate Marketing Buyer’s Guide 2009]. It is one of the most accountable media channels and offers advertisers (merchants) an opportunity to create pay-for-performance relationships with thousands of website publishers (affiliates). Affiliate marketers are amongst the most innovative and entrepreneurial publishers on the internet, and providing them with the tools to generate traffic, customers and sales to your website is of vital performance. In order for Affiliate Marketing to be practiced effectively, it should sit alongside a merchant’s other media channels and be planned and managed holistically.
We boast over 20 years of affiliate marketing experience in our team and have a varied Agency, Affiliate Network and Publisher background so we’re experts in the industry. We have a range of affiliate marketing services and we can build a bespoke suite of solutions for you. This could include:
For Publishers
Our platform dynamically populates pages with contextually relevant, optimised product listings that are all monetised for maximum reward.
By providing a list of where products can be purchased online alongside the review of that product, we allow a user to make an informed and quick decision about where to buy. For the retailer it bridges the gap between interest and intent and greatly enhances conversion rates. For the publisher it adds additional revenue without impacting negatively on traditional advertising models; CPM is protected and any revenue from these listings is incremental.